Netflix Event Pass
A product investigation exploring whether one-time live event access could become a lower-friction customer acquisition path into long-term membership.
Product portfolio
Kelly Connelly
Product Manager | AI, Experimentation, Enterprise Workflows
I build thoughtful product experiences grounded in research, prototyping, instrumentation, and experimentation. My work spans enterprise workflows, AI-assisted product thinking, and customer-centered growth opportunities.
Selected work in AI-assisted product strategy, experimentation, and enterprise workflow design.
Featured Work
Featured Product Investigations
A growing set of product strategy explorations that make the question, prototype, measurement plan, and decision path visible.
ChatAI Pro Capability Discovery
A product analytics investigation into feature discovery, value realization, and subscription conversion in AI products.
AI Concierge
Helping everyday users turn goals into trustworthy AI workflows without having to choose the model, tool, or prompt themselves.
Product Approach
How I Build Products
I like product work that makes ambiguity useful: clear questions, visible assumptions, lightweight prototypes, measurable behavior, and decisions grounded in evidence.
Frame the Question
Turn an ambiguous opportunity into a focused product question with clear users, constraints, and business stakes.
Research the Opportunity
Synthesize market signals, user needs, and competitive patterns into practical product assumptions.
Prototype the Experience
Make the strategy tangible enough for critique, usability feedback, and sharper tradeoff conversations.
Instrument the Behavior
Define the events, properties, funnel steps, and success metrics needed to learn from real usage.
Analyze the Results
Look for directional signals, bottlenecks, cohort differences, and the next most useful question.
Decide What to Build Next
Translate evidence into a recommendation, a roadmap step, or a clearer experiment before scaling.
About
About Me
I am a product leader with deep experience in enterprise workflow and digital experience transformation, now building a portfolio of AI-assisted product investigations that combine research, prototyping, instrumentation, analytics, and experimentation.
I am especially interested in the intersection of AI, productivity, discovery, and human-centered product design.
Current Learning & Credentials
Kelley School of Business — MBA candidate
Microsoft AI Product Manager Certificate — In progress
SQL + Product Analytics — SQLBolt, DataCamp SQL, Amplitude practice